• by Gavin O'Malley  @mp_gavin, August 20, 2015

Kahuna just raised $45 million in a fresh round of funding, the mobile marketing automation startup said Wednesday. The Series B round was led by Tenaya Capital.

The additional assets will help Kahuna accelerate its vision of communication automation, and delivering personalized messages at scale, according to CEO Adam Marchick.

It was “time to get the resources to scale,” Marchick said.

Along with the investment, Kahuna has also added email capability to compete more directly against market leaders like Oracle and Salesforce. With Kahuna’s help, clients can now craft their templates for push notifications, emails, in-app messages, and social ads.

“The days of siloed messaging are over,” Marchick said. “It is time to engage your customer in the best way, regardless of message medium. We’re ingesting trillions of bits of data to better understand consumers in a person-centric way.”

Kahuna’s silver bullet is its edge in big data and machine learning technology. 

Additional investors include Gainsight CEO Nick Mehta, Pinterest’s Tim Kendall, and Uber’s Matt Wyndowe.