• Fortune, Friday, August 21, 2015 10:05 AM

Can a reality TV show sell servers? You betcha! Intel has always been good at marketing. Remember thedancing factory workers in their multi-colored bunny suits? Well, a new reality show produced by Mark Burnett, the guy behind The Apprentice and Survivor,will star people using Intel chips to make Internet-connected devices. It’s just one example of how the chip giant is focusing its marketing muscle on the so-called Internet of things, the emerging technology category that involves connecting locomotives, coffee makers and factories online.

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