Around the Net
What's Semantic Correlation In Google Backlink Metric
- Rimm-Kaufman Group, Thursday, August 27, 2015 3:28 PM
The lack of measures for success in content marketing have brands waffling with building strategies to create, distribute, and measure the impact of their content. Milton Welch suggests aside from looking at keywords, consider semantic correlation to Google, a backlink metric that track the signals of popularity and authority sites accrue according to the quality and volume of internal and external linking. It often defines relative strengths and weaknesses in the campaign. Welch explains.
