- The Drum, Tuesday, September 1, 2015 6:42 AM
MTV’s Video Music Awards (VMAs) saw 2.2 million people sending 24.1 million tweets about the 2015 awards show, making it the most tweeted program since Nielsen began tracking Twitter TV
conversations in 2011. Sunday night’s VMA Twitter buzz saw a 69% increase from last year’s 12.6 million tweets. Since Nielsen began tracking Twitter TV ratings in October 2011, only the
Super Bowl has generated more tweets than yesterday’s VMAs.
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