, former Western region director at Eyeblaster, has joined PointRoll
as regional vice president, West Coast sales. Russo worked for Eyeblaster for more than two years, opening
the company's Los Angeles office and creating relationships with publishers, agencies, and advertisers. At PointRoll, Russo will build the company's West Coast presence and report to Andy Ellenthal,
PointRoll's SVP of sales.