Lopez Negrete Communications
has tapped JIM IRVINE
as senior director of media strategies. Irvine will work on all of the agency’s accounts including Bank of America, Wal-Mart, Tyson
Foods, Visa U.S.A., Shell Oil Products U.S., Azteca Milling, Sonic Drive-Ins, Reliant Energy, and Microsoft. Most recently, Irvine served as chief media strategist for The Cartel Group, working on
accounts such as the U.S. Army, JCPenney, Capital One, Leap Wireless, Tecate, Dickies, and Chili’s.