Volvo Cars of North America has signed on as the new tile sponsor of the Family Circle Cup, the world’s largest women’s-only tennis tournament, according to publisher Meredith Corp.,
which made the announcement this week. The national brand is sponsoring the cup in conjunction with Volvo Car’s first American plant in South Carolina’s Berkeley County. Reflecting the
sponsorship, the tournament will change its name to the Volvo Cars Open. The Volvo Cars Open will take place April 2-10, 2016 on Daniel Island.
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