Around the Net
Johnnie Walker Marketing with Sensors on Bottles
- Social Samosa, Wednesday, September 9, 2015 10:10 AM
It’s simply connecting any object via Internet for data to be received and shared. Your refrigerator informing that you are running out of milk, AC controlling the temperature and chores of that effect. With utility, IoT offers a gold mine to marketers with its sea of data about potential TG. Diageo created a smart bottle for one of its brands – Johnnie Walker Blue Label that conversed with its consumers via messages, using IoT.
