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Gmail's New Native AdWords Tool Has Three Template Options
- Marketing Dive, Wednesday, September 9, 2015 12:27 PM
Google opened up native Gmail ads within AdWords last week after two years of beta testing. The platform offers marketers three templates to create ads along with an option for a custom HTML upload. There is an "image" template, a "single promotion" template and a "multi-product" that can feature multiple products after it is expanded. Marketers can target the ad type through keywords, affinity audiences, demographics, and subjects.
