GameStop, the Texas-based international games retailer which has taken a pioneering interest in many innovative in-store technologies, has been working with specialist firm Shelfbucks to
install beacons in test stores. Seven to ten devices are now present in each of 150 stores – a big increase since the rollout began with just 35 locations last year – to give shoppers
product information relevant to nearby displays, inform them about the availability of loyalty points, and provide information on individual shoppers’ loyalty profile to staff via their
iPads.
Read the whole story at ScreenMediaMag »