• by Tyler Loechner  @mp_tyler, September 11, 2015

Automate Ads, a Palo Alto-based digital ad tech startup, has has announced the launch of a new product dubbed “Automation Tasks.” As its name suggests, the new tech automates “tasks.”

In the words of Automate Ads, the new tech automates “the day-to-day management and optimization of … native ad campaigns,” specifically campaigns run on Facebook and via Google AdWords.

“For most campaigns, the initial first few days of automation will change the Google AdWords optimization strategy to ‘rotate,’ explained Automate Ads in a blog post. “This will allow our system to test all creatives and targeting options without interference by Google.”

The company asserts that the tech can automate budget management, creative A/B testing, bid optimization, ad rotation and campaign monitoring. The company claims the tech can save a campaign manager 20-plus hours a week.