Around the Net
Travel Companies See Highest Open Rates: Silverpop
- Marketing Land, Tuesday, September 15, 2015 5:21 AM
The Lodging, Travel Agencies and Services industry sees an average 56.7 percent email open rate, the highest across 17 industries measured in a new report from email marketing services firm Silverpop. The report also revealed that Consumer Products; Hospitals, Healthcare and Biotech; Insurance; and, Schools and Education all saw average open rates of 50 percent or higher.
