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MediaMath, Oracle Team To Mesh Ad-Tech And Mar-Tech

“Ad tech company MediaMath has integrated Oracle Marketing Cloud’s email marketing systems, specifically Oracle’s B2B solution Eloqua and the B2C solution Responsys,” reported AdExchanger.

The partnership will allow for richer audience profiles to be created.

“For instance, a retailer might send an email to customers in its database about a fall sale, said MediaMath’s Shanti Grandhi, who works on strategic partnerships,” wrote AdExchanger. “The recipients of that email would automatically turn into segments and be available for retargeting via MediaMath.”

Read the whole story at AdExchanger »

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