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L'Oreal Tackles Sexist Perceptions In Science

L’Oréal is launching a campaign aimed at changing public perceptions around women in science, as well as encouraging more young people into STEM careers. The brand’s ‘#Changethenumbers’ campaign comes on the back of an international piece of research measured across five countries, which questioned over 5,000 participants. The results show that in the UK, 71% of people think men are more suited to being high-level scientists -- much higher than the European average of 60%. 

Read the whole story at Marketing Week »

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