Around the Net
Google to Allow Web Ad Targeting Based on Email Addresses
- TechCrunch, Monday, September 28, 2015 5:46 AM
Google has released a new product called Customer Match that allows advertisers to upload lists of email addresses and then match them users who are signed into Gmail, Search or YouTube to target ads. The platform will allow advertiser to build campaigns based on these email address lists which are matched against Google’s own database of signed-in users. The service rolls out in the next several weeks.
