While there are still plenty of new print magazines launching nowadays, it’s safe to say most don’t take 19th-century farm publications as their inspiration. However, Meredith Corp. is breaking the mold with a new print title called Beekman 1802 Almanac, which as its names suggests is (loosely) modeled on the venerable publications of yore.
The new publication takes its name and editorial direction from “Beekman 1802,” a goat farm, store and e-commerce company made famous by “The Fabulous Beekman Boys” television series on The Cooking Channel, which follows the epicurean doings and goat husbandry of owners Josh Kilmer-Purcell and Brent Ridge.
The duo also have a book series and product lines carrying the Beekman brand.
Set to debut on newsstands with the fall-winter issue on Oct. 6, the Beekman 1802 Almanac delivers a range of content with the goal of being an “all in one” resource for readers, including seasonal recipes, gardening tips, holiday entertaining ideas and shopping recommendations, all with the quirky sensibility and “farm-to-table” ethos the brand touts.
The magazine has a cover price of $9.99 and a launch circulation of 200,000.
The new magazine launch follows a busy summer for Meredith. In July, the women’s interest publisher acquired Grocery Server, which specializes in targeting local digital advertising for consumer packaged goods and grocery retail outlets, focusing on consumers using mobile devices to research products and deals.
In August, Meredith launched its new Meredith Weddings Group. The group includes Martha Stewart Weddings, its Web site and the mywedding.com Web site.
In September, Meredith’s Allrecipes food portal launched a new digital platform, transforming the site into what it claims is the first food-focused social network.