• Moz, Friday, October 2, 2015 12:37 PM

Moz sets the record straight about one key piece of a strategy called flywheel marketing, where the organic traffic, shares, and links received from publishing one piece of content makes it easier for later pieces to see some success. "One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study, we're ready to admit it: We were completely wrong about that key piece," per the post. Rand Fishkin explains why and writes that the real value could reside in the engagement. 

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