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Cadbury Signs Partnership Deal With Mumsnet

Cadbury has signed a six figure, one year deal with Mumsnet. The partnership will focus on Cadbury’s central brand promise of ‘joy’ and will include content promoting seasonal trading and product launches. On-site promotion will be integrated with user-generated native content, including videos and recipes, competitions and display advertising. The chocolate brand will also sponsor the Mumsnet Classics forum and Mumsnet users will test and give feedback on Cadbury products and marketing.

Read the whole story at Marketing Magazine »

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