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How Social Media Is Enriching The TV Experience

The New York Times’ Farhad Manjoo delves into social media’s ability to drive TV viewership, and create a communal dual-screen viewing experience. “Largely because of social media, TV is becoming an interactive, communal experience,” he writes. “And in an unexpected throwback to the earliest days of television, the best stuff … is best experienced live, because that’s when everyone else is watching, too.”


Read the whole story at The New York Times »

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