The Internet of Things (IoT) can help marketers move beyond predicting or reacting to customer behavior. Instead, it can blur product experience with customer experience — so that
having a product, using a product and dealing with its company become a continuum. That’s a key takeaway from a discussion I had recently with Scott McCorkle, CEO of Salesforce’s Marketing
Cloud. I wanted to understand what his company’s newly announced IoT Cloud could mean for marketers and customers, beyond just more data from everywhere. The new Salesforce Cloud is
not only designed to process all those signals marketers currently monitor — such as social media posts, website visits and in-store digital interactions with point-of-purchase — but also
signals emanating from essentially anything that could benefit from a transmitting sensor.
Read the whole story at Marketing Land »