Global email marketing delivery rates are declining. In 2015 79 percent of legitimate emails landed in the inbox, down from 83 percent in 2014, according to a new report from Return Path. The
company analyzed 357 million marketing emails sent by brands to subscribers and more than 150 mailbox providers from North America, South America, Europe and the Asia Pacific regions. The
research revealed that delivery rates are even lower in the U.S. with only 76 percent of emails landing in the inbox.
Read the whole story at Marketing Land »