Email marketing is important to B2B marketers, according to a new report. The research from Ascend2 and un & Bradstreet NetProspex's "Email Marketing Trends—B2B Benchmarks
for 2015" report found that 60 percent of the 195 B2B business professionals surveyed use email to boost engagement. In addition, 57 percent use email for lead generation and 43 percent use the
channel to improve acquisition and retention.
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