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Percent Off Emails Deliver More Conversions Than Dollar-Off Emails

Emails offering a percent-off are more effective than those offering dollar-off deals, according to a new report from retention marketing firm Retention Science. The researchers analyzed more than one billion marketing emails and discovered that customers are 38% more likely to click, and 47% more likely to convert when they see a percentage-off offer.

Read the whole story at Chain Store Age »

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