Around the Net
Agencies Help Marketers Deliver More Effective Email Campaigns: Report
- Fourth Source, Tuesday, October 27, 2015 5:43 AM
Agencies are almost 50% more likely to garner "excellent" ROI from email campaigns, according to a new report from Econsultancy & Adestra. The researchers interviewed more than 1,000 in-house and agency digital marketers and found that 51% of email agencies rated their campaigns as "excellent" or "good," while only 41% of brand marketers said their emails delivered ideal results.
