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Emails Sent Early in the Week of Thanksgiving Generate Higher Response Rates

Emails sent on the Monday and Tuesday before Black Friday had the highest open rates last year, according to a report from email marketing provider Yesmail. Yet the research revealed that the majority of email campaigns (33%) were sent on Thanksgiving Day and Black Friday. The report revealed that marketing efforts on Facebook saw the same trend: while most marketers posted on Thanksgiving or Black Friday, the content posted at the beginning of the week had higher engagement rates.

Read the whole story at Marketing Land »

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