• by Karlene Lukovitz  @KLmarketdaily, November 2, 2015

Kraft Heinz's premium mustard brand, Grey Poupon, is looking to leverage some of “Downton Abbey”'s final-season mojo with a co-branded Web site and social media campaign.

The site, "The Downton Abbey Kitchen Presented by Grey Poupon," launched Nov. 1 and will run through March.

It offers "exclusive" recipes from Grey Poupon (including ones for tea time, of course) that would presumably pass muster (mustard?) with the Crawleys; photos of Downton-inspired, updated table settings for the holidays and other occasions; and a section devoted to etiquette tips.

The etiquette section mixes serious tips from "etiquette guru" Charles MacPherson with tongue-in-cheek Grey Poupon plugs and sly commentary. ("There are three things to never discuss in polite company: religion, politics and lesser condiments...We get it, you’re on a vacation at your chateau, but please do keep the humble brag to three selfies per day.") 

Both brands will be promoting the site and its content across their social media channels. The site includes links to Grey Poupon's Facebook and Pinterest pages, and Downton Abbey's Facebook, Pinterest and Twitter pages.