Small business Southeastern Underdeck Systems sent out an email last year on Cyber Monday just because. The email, powered by Constant Contact, offered 15% off for one day only
for customers who booked an unreduced installation. The company's owner Heath Bowman was surprised that the email led to 27 jobs booked, and $67,000 in sales. This was the most
jobs he had ever sold in a single day.
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