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DonorsChoose.org Raises 20% of Its Revenue From Email

DonorsChoose.org, a nonprofit that helps public school teachers by raising funds for supplies in their classroom, raised $75 million in 2015. According to Abby Feuer, vice president of marketing for DonorsChoose.org, who spoke recently at a panel at the Fast Casual Executive Summit in Miami, 20 percent of that revenue was raised via email. The organization has more than 1.8 million supporters.

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