While marketers sent more than 30,000 Halloween-related email campaigns during the month of October, their efforts were not that successful. Only 6 percent of Halloween-related email
marketing messages had a more than 20 percent open rate, according to an analysis from eDataSource
. Still, some marketers did manage to get through. Amazon, for example, earned
a 42 percent open rate with the email subject line: "Halloween Costumes, Candy +More."Read the whole story at Direct Marketing News »
