Around the Net
Salesforce Gmail Integration Helps B-to-B Marketers
- Direct Marketing News, Monday, November 9, 2015 4:27 AM
Salesforce has revealed an integration with Gmail that will give b-to-b salespeople better customer intelligence and real-time email engagement tools. The Salesforce Engage for Email allows b-to-b marketers to connect lead information on prospects such as website visits or trade show attendance with names, companies, titles, addresses, and phone numbers. This data is synched with Salesforce's Pardot marketing automation system for nurturing campaigns.
