The Match Group, the parent company for online dating sites and apps Match.com, Tinder, and OkCupid, has revealed that email usage among its younger users is declining. The company
revealed this fact in an SEC filing as the company moves to go public. "Communicating with our users via email is critical to our success, and any erosion in our ability to communicate in this
fashion that is not sufficiently replaced by other means could adversely affect our business, financial condition and results of operations," explained the company in the filing under "Risk
Factors." "As consumer habits evolve in the era of smart phones and messaging/social networking apps, usage of email, particularly among our younger users, has declined."
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