Lucky Puppy, a new publication for owners of adopted pets, hopes to reach one million people by the end of 2016.
i-5 Publishing announced the launch of Lucky Puppy, a new lifestyle brand and publication for owners of adopted dogs and cats.
The Lucky Puppy site will officially launch in January, followed by print and digital editions of the quarterly magazine, with its first issue scheduled for spring 2016.
The 32-page publication has 10 sponsorship advertising spots. Each sponsor will get a full-page ad and a double spread once a year.
Lucky Puppy will be distributed for free to 400,000 print and digital readers.
“Lucky Puppy was created for the growing generation of people who choose to rescue dogs (and cats) and integrate them into their families, for the same reasons they think mindfully, eat locally and live green,” stated Melissa Kauffman, group editor of Lucky Puppy magazine.
Sponsors will also get space on the Lucky Puppy section of Dogster.com (the company’s primary dog-related property and Lucky Puppy’s digital home), with banner ads, rich media, native content, videos and video advertising.
For the digital edition of the magazine, advertisers can add videos, interactive HTML5 ads, downloadable content or offers.
“The goal is to have a clean and non-cluttered ad experience for the advertisers,” chief digital officer of i-5 Publishing Jennifer Black-Glover told Publishers Daily in an email.
Sponsors will also have access to the database of registered users to promote their cause or products.
“Non-pet brands are welcome,” Black-Glover added.
The site is part of the i-5 Publishing network, which reaches a combined audience of approximately 10 million monthly visitors and social reach of over 5 million followers.
“We believe the Lucky Puppy brand will resonate with today’s audience of pet lovers who understand the value of pet rescue and the importance of integrating these pets into their homes and families,” Kauffman stated.
Kauffman explained to Publishers Daily that the Lucky Puppy magazine will be divided into three sections: Live Well, Do Good, Be Great.
Live Well will cover pet health choices, like diet and exercise. Do Dood will focus on the adopted pet owners’ community and how others can give back. Be Great will feature tips on grooming, training, behavior and stories on how the shelter pet has changed the lives of their owners and the community.