• Chain Store Age, Wednesday, November 11, 2015 2:49 PM

A start-up retail logistics company and award-winning retail designer are behind an unusual — and very tech-savvy — new “smart” store model that has just opened its doors. Retail logistics start-up ShopWithMe (formerly called OrderWithMe) has opened an interactive retail store on M. Michigan Avenue in Chicago, devoted to merchandise from Toms Shoes and Raven+ Lily. The store, designed by Giorgio Borruso, is meant to showcase the supplier’s technologies, which were prominently used in the pop-up that Zappos opened last holiday season in Las Vegas. The merchandise is displayed on smart fixtures, such as glass top digital displays. Interactive mirror displays in the futuristic fitting rooms allow customers to make purchases or request alternate products without leaving their room.  During their time in the sleek, streamlined store, a shopper will be recommended product based on what they have been browsing. As they walk by, a shelf on the wall  actually move towards them to recommend the item it holds. Shoppers can check out on their own via a mobile app.

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