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Send Black Friday Emails on Monday or Tuesday: Yesmail
- Direct Marketing News, Wednesday, November 11, 2015 5:26 AM
Email open rates of Black Friday–themed emails were the highest on the Monday and Tuesday before the holiday last year, according to a report from Yesmail. The research revealed that these emails saw an average of 15.66 percent open rate on Monday and 15.43 percent open rate on Tuesday in 2014. However, most retailers sent Black-Friday themed emails on Friday. The company recommends sending earlier this year.
