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Marketers Using 'Increasingly Granular' Tools To Reach Journalists On Social Media

Marketers are now using "increasingly granular targeting tools" to send targeted ads to journalists on Twitter, Facebook and other social media services. The Wall Street Journal reports that its own reporters were recently sent ads from phone sanitation company Phonesoap and dietary supplement firm Herbalife, because they work for the Journal.

Read the whole story at The Wall Street Journal »

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