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How Companies Are Targeting Journalists On Social Media

Marketers, PR firms and ad agencies are increasingly using social media to place messages in front of journalists and media professionals, The Wall Street Journal reports. “This concept of targeting ads to ‘influencers’ in certain fields is not a new one, but marketers say the increasingly granular targeting tools being offered by companies such as Facebook and Twitter are allowing them to get more sophisticated with their efforts.”

Read the whole story at The Wall Street Journal »

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