• Marketing Magazine, Wednesday, November 18, 2015 10:40 AM

Canadians have a strong appetite for connected devices, fuelled by concerns on the home front, according to a survey by Primus and Ryerson University’s DMZ. (Part of the survey was released in May, but a second wave of data was made available exclusively toMarketing.) Most Canadians (92%) are preoccupied with home security, family wellbeing and tending to loved ones’ needs. In fact, 60% express concern about home security while on vacation, 59% worry they left a door unlocked, and 55% are anxious about a home break-in. The survey also found 67% of parents worry about their children being at home alone; 43% expressed concern about their aging parents; and 62% of pet owners said they are concerned about pets when they are out of the house.

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