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45% of B-to-B Marketers Say Awareness is Biggest Challenge

B-to-b marketers aren't getting enough attention from prospective customers, according to a new report from b-to-b marketing agency iris Chicago. The company's "2015 B2B Participation Survey," found that some 63 percent of professionals admit deleting emails without reading them and 45 percent of b-to-b marketers say that awareness is their biggest challenge. 

Read the whole story at Direct Marketing News »

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