Around the Net
B-to-B Companies Prefer Professional Tone in Emails: Iris
- Komarketing Associates, Thursday, November 19, 2015 5:22 AM
B-to-b companies prefer emails that are professional, rather than overly friendly, according to research from Iris. The report found that 63 percent of people delete b-to-b email marketing
messages, yet 55 percent of respondents do not unsubscribe from email lists when a company occasionally sends them something valuable.
