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Beacons, Coupons Found Effective at Retail

Mobile advertising is an effective way for companies to reach consumers. But linking a mobile ad to an in-store purchase is important? That’s golden. A recent survey confirmed that mobile coupons work. According to October, 2015 research by Marchex and Digiday, about two-thirds of U.S. marketers said mobile coupons were the most effective method for attributing in-store purchases to mobile ads. “Indeed, mobile coupons are valuable,” reports eMarketer. “In 2015, 40.5 percent of U.S. companies with more than a hundred employees will use mobile coupons for marketing purposes, eMarketer estimates. By 2017, that number will grow by 7.5 percentage points.”

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