Under the tagline, "Business News Just Got Personal," each new brand will carry the company name and market. For example, the publications will be called Crain's Boston and Crain's Silicon Valley.
All target C-suite executives.
The national expansion of the Crain brand, stated KC Crain, an EVP and director of corporate ops, is "a first in our company's history in terms of scale and innovation." He added the new brands give Crain an opportunity to post "daily and breaking business news in our readers' hometowns.”KC Crain has appointed Sean Flanagan as publisher of the new brands. Flanagan was formerly the vice president and worldwide publisher of National Geographic. Previously, he held posts at Maxim, Reader's Digest and Men's Health.
The new city business brands feature email newsletters that customize content based on reader preferences and engagement.
Daily content includes curated local and industry business news, articles from Crain brands and original content and a series titled "If I Knew Then…" that features interviews with local industry leaders.
Crain Communications is also adding to its established city brands in New York, Chicago, Detroit and Cleveland.Crain Communications Inc is a privately held media company headquartered in Detroit. The company currently publishes 34 news print and online publications, including Automotive News, Autoweek, Advertising Age, Business Insurance and Modern Healthcare.