Around the Net
Overstock to Test Emails to Help Build Loyalty Program
- Internet Retailer, Monday, November 23, 2015 5:03 AM
Online retailer Overstock reported that orders grew 9 percent during Q3 2015, which helped drive double digit year-over-year sales. To keep up the momentum, the company plans to expand its loyalty program, which currently has 19 million members across the different tiers. To do so, the company is going to begin testing how to encourage customers to respond to reward emails like they do with discount coupons.
