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UK Retailers Are Failing at Email Signups

  • ClickZ, Wednesday, November 25, 2015 6:43 AM
Tesco, Apple and Amazon are among UK retailers that are not making it easy to sign up for their email newsletters. ClickZ analyzed the email signup processes of 24 UK retailers and found that most retailers weren't taking full advantage of this. Next, a UK-based apparel retailer, did however have a prominently displayed email signup button on its site.

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