TubeMogul Reports Programmatic Growth In Australia And New Zealand
- by Felicia Greiff , November 25, 2015
Video advertising company TubeMogul reported growth in programmatic across Australia and New Zealand in Q3.
TubeMogul’s Australia and New Zealand quarterly research, which tracks programmatic video and brand advertising volumes and pricing data, found that the daily number of available programmatic video ads for auction amounted to 404 million streams, almost four times last year’s number.
Australia's programmatic ad market is on the rise. Research from IAB Australia’s Programmatic Playbook 2015 found the digital video ad market in Australia reached $196 million in 2014’s financial year, up 76% from the previous year.
“Brand advertisers want to invest in programmatic branding in Australia and New Zealand," said TubeMogul Australia and New Zealand managing director Sam Smith. "And they are becoming more certain of the benefits of applying data into a single platform, and placing their advertising content across all screens.”
TubeMogul grew its revenue by 70% to $46.5 million in Q3 in its sixth quarter as a public company, Real-Time Daily reported earlier this month. The company's office locations include Sydney, London, New York, São Paulo and Shanghai.
New TubeMogul clients include L'Oréal USA and Dannon. The company brought on a bunch of new hires recently, including Soren Abildgaard, who joined as SVP- engineering, and Todd Gordon who joined as manager of programmatic TV. Other hires were chief people officer Pattie Money, VP-strategy Phil Cowlishaw and head of political and public affairs Matthew Dybwad.
See 2016 predictions with TubeMogul CMO Keith Eadie in Real-Time Daily’s Prep & Predictions series.
Great article and very true! For Q3, we found that 45% of digital ad inventory was purchased programmatically in Australia. Our findings can be seen here: http://www.nielsen.com/au/en/press-room/2015/almost-half-of-australias-digital-ad-inventory-is-bought-programmatically.html.