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L'Oreal Testing Connected Skin Care Device for Consumers

  • Trefis, Friday, November 27, 2015 9:10 AM
After a beauty product is sold, the company loses its connection with the customer. It is impossible for the company to find out if the product caused an allergic reaction to the user or did it provide the expected results? Can beauty products connected to the internet be the answer? L’Oreal (OTC:LRLCY) seems to be exploring this idea. At a cosmetic conference in Paris, Feeligreen, a start-up, exhibited a newly developed skin care device based on the Internet of Things, that tracks usage and sends data back to the manufacturer to feed into product development and marketing. According to an article published by Marketing, L’Oreal is interested in this product

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