MediaCom USA, part of WPP’s GroupM has hired three senior executives to join its senior leadership team, including one — Andy Littlewood — who will fill the new role of Managing Partner, Head of Knowledge. Also joining the media agency’s management team are Tamara Alesi, who is taking on the post of Managing Partner, Head of Digital Strategy and Stephanie Starr, the shop’s new Group Account Director for Audi of America.
The agency said Littlewood will work with its North America client leads to provide faster access to data tools, systems and products from across the agency, GroupM and WPP. In his previous roles as MediaCom Australia’s Chief Data and ROI Officer and Head of Direct Response, Littlewood led the shop‘s analytics practice, including attribution modeling and forecasting, for clients including Dell, IAG, P&G and Volkswagen.
Before joining MediaCom Alesi was the Media Capability Lead at DigitasLBi (part of Publicis Groupe) as well as the agency’s client lead on L’Oreal USA. Earlier Alesi held positions at MEC, DDB, The Martin Agency and OMD.
Starr was previously SVP, Group Director on the Macy’s business at Dentsu Aegis Network’s Carat. She’d been with Carat since 2002 and also has experience in the automotive, retail banking, CPG and beverage sectors.