Seventy-three percent of emails were opened on mobile devices in the UK during Q3 2015, the highest rate yet, according to new research from Movable Ink. The company's quarterly report, UK Consumer Device Preference Report, also revealed that smartphones are behind these high open rates.
Many companies in the US and UK have seen mobile email open numbers at this level for years. If your emails are not mobile optimized, you are hurting your business. If your web business is not mobile optimized you are hurting your business.