The European Union will release new privacy regulations for email marketers in early 2016, called the General Data Protection Regulation (GDPR). The proposed laws will affect anyone sending emails
to European subscribers. The rules will prevent marketers from sending emails to consumers who have not specifically opted in to receive the messaging. A final draft of the GDPR is expected to
be made public next month. Marketers will be given a grace period to come up to speed.
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