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Facebook 'Aggressive' Atlas Rollout Plans Continue
- The Drum, Friday, December 4, 2015 7:55 AM
A little over a year since it relaunched Atlas, Facebook is pushing forward with the rollout of its ad server, which many see as a real contender to challenge Google's dominance of online advertising. It's now winning over almost two advertisers each week, according to Damian Burns, Atlas' head of sales, who spoke to The Drum about its efforts to accelerate uptake. The Atlas team has been bolstering its ranks, notably through the addition of fellow ex-Googlers.
