Mozilla, developer of the popular Web browser wants to help consumers block the parts of the web that slow down your Internet, spy on your online
activities and generally make web-surfing a tedious experience, according to a report in the Washington Post. The report says: "Focus by Firefox is a new content-blocking app from
Mozilla that lets iPhone and iPad users selectively block advertisements and third-party website plugins that send information about you back to the site or to other companies." The software launched
Tuesday in iOS app store "We believe content blockers need to be transparent with publishers and other content providers," Denelle Dixon-Thayer, a Mozilla executive told the Post,
"rather than placing certain content in a permanent penalty box." Basically, by basing its content blocking on a publicly viewable set of standards, Mozilla wants to offer online
companies better information about what will and won't trigger consumer blocking. In addition, by monitoring how web users employ the app, Mozilla hopes to gain insights into what types of content
people find most objectionable, and why. Sounds like an interesting solution.
Read the whole story at Washington Post »